What happened to Strictly Apple?

A New Name, The Same Heart

Why Strictly Apple Became Strictli

For years, you knew us as Strictly Apple. You trusted us with your iPhones, your MacBooks, and your stories. You knew us as the experts who cared about the "Apple life" just as much as you did.

But as the world of technology grew, so did we. On June 27, 2025, we made it official: we rebranded to Strictli.

It was a bittersweet day, but it was driven by one simple goal: to do more for you. Today, we want to pull back the curtain on why we changed, what’s new, and—most importantly—what is staying exactly the same.

The Same People, Better Processes

The first thing we want you to know is that the "Strictli" family is the same group of people who stood behind "Strictly Apple." We haven't been bought out, and we haven't changed our values.

• Precision Audits: Stricter testing protocols for every device that enters our facility.

• Transparent Communication: Streamlined support so you're never left wondering about your repair or trade-in.

• Faster Turnarounds: Optimized workflows to get tech back in your hands faster than ever.

Beyond the Apple: Tech for Everyone

While we will always love a sleek MacBook, our customers told us they needed more. You had Windows PCs for work, Chromebooks for your kids, and gaming rigs for the weekend.

✅ We Buy & Sell: Now accepting all major brands, including Dell, HP, Lenovo, and Samsung.
✅ We Repair: Our technicians are now certified across the full spectrum of modern electronics.
✅ We Recycle: Partnering with schools and businesses for eco-friendly fleet buybacks.

Columbus Roots, Nationwide Reach

We are proud of our roots in Columbus and Grove City, Ohio, but "Strictli" is now a national name. To ensure you aren't waiting weeks for your tech, we now ship daily from multiple warehouses across the country.

Whether you’re in New York, California, or right here in the Midwest, our new logistics network means your order arrives faster and safer.

A Heartfelt Thank You

We chose the name Strictli because it represents our "Strict" commitment to quality. But beneath that commitment is a team of people who truly care about the role technology plays in your life.

Thank you for being part of the Strictly Apple journey. We are so honored to have you with us for this next chapter as Strictli.

— The Strictli Team